Our Story

Story Behind the black box

The Story

Dailybox was established in 2018 with a dream to be able to deliver a fast and affordable vast varieties of dishes. Our brand consists of two words "Daily" and "Box" that we emphasize through carrying a mission to be a chain F&B brand that can serve our customer on varieties of menu on a daily basis in a very practical way.

We are not only delivering a good food but also want to deliver an impact on our customer's experience. A simple box that contains complete package of taste, nutrition and balance proportion.

Up until December 2021, Dailybox has over 120 outlets across Indonesia and currently has the highest cloud kitchen operators in Indonesia.

The Lineups
Our Brands
Founded in 2018, Dailybox serves practical comfort food in a form of rice box. Dailybox creates rice with local and international side dishes. In a day, Dailybox is able to produce 10.000 dishes.
Shirato is a fusion concept of sushi-burrito that has served since 2021 and it has over 25 outlets in Jakarta, Surabaya and Pontianak. Shirato wants to change customers’ perspectives of sushi from a form of food that can only be enjoyed in a restaurant to food that can be enjoyed whenever, wherever in any way.
As Indonesia's leading bakery brand, BreadLife always serves high-quality Japanese Premium Bread to its customers. BreadLife has more premium tastes and textures, as well as higher hygiene level compared to other bakery, due to the bread being served with closed display.
Dailymeals has served ready-to-heat food and it offers more than 20 recipes since 2020.
Team
Our Team
Kelvin Subowo

Kelvin Subowo

Chief Executive Officer
Regi Kuswanto

Regi Kuswanto

SVP Operations
Reinaldi Lugito

Reinaldi Lugito

SVP Finance & Accounting
Helen Anggakusuma

Helen Anggakusuma

SVP Creative
Vitantri Anggayasti

Vitantri Anggayasti

SVP Investment
Miranda Haryanto

Miranda Haryanto

SVP Strategy & Growth
Arcad Fadillah

Arcad Fadillah

Corporate Executive Chef
The Journey
2018 - 2021
2018

Started our mission as a rice box provider

2019

Focused on expanding our business to food delivery and cloud kitchen

2020

Became an omni channel multibrand restaurant

2021

Has over 120 outlets across Indonesia and currently has the most cloud kitchen operators in Indonesia